iPhone 17 Pro & Pro Max – 17 NEW Features You Ought to Know
Dublin, Ireland – August 2025 – Apple's next flagship is at the doorstep. With the iPhone 17 Pro and Pro Max, Apple is aggressively combining revolutionary design with sharper performance and groundbreaking software features. Moving up from your iPhone 15/16 or just eager to know what's hot? Here are 17 exciting features you should know before the September announcement.
A19 Pro Chipset
Apple introduced the new and fastest chip to date, featuring enhanced AI capabilities, improved battery life, and enhanced game graphics.
12 GB RAM Standard
The Pro models now, for the first time, come with 12 GB of RAM, a major boost for multitasking and Apple Intelligence features.
Storage up to 1 TB
Select 256 GB, 512 GB, or 1 TB—ideal for creators shooting high-resolution video.
ProMotion 120 Hz OLED Displays
Seamless scrolling, gaming, and video with Apple's ProMotion technology across the Pro line.
Streamlined Design
Speculations of a return to thin aluminum frames and half-glass backs.
Horizontal Camera Bar
No longer stacked lenses, the Pro and Pro Max may include a smooth horizontal camera bar, giving the series a new look.
Triple 48 MP Rear Cameras
Wide, ultra-wide, and telephoto cameras – all enhanced to 48 MP for quality at all focal lengths.
8K Video Recording
Content creators will be able to look forward to cinema-grade 8K recording with next-gen stabilization.
24 MP Selfie Camera
Better selfies, FaceTime calls are clearer, and portrait mode low-light is enhanced.
Vibrant New Colours
Along with Apple's iconic Black & White, the Pro models can now come in Dark Navy Blue and a dramatic Vibrant Orange.
Wi-Fi 7 Support
Blazing-fast wireless, reduced latency, and a future-proof connection.
Reverse Wireless Charging
Charge your AirPods or Apple Watch wirelessly by just setting them down on the back of your iPhone.
Vapor Chamber Cooling
Gaming and heavy workloads remain cool due to improved heat management.
Apple Intelligence (AI) Enhancements
With iOS 26, expect smarter Siri, on-device AI editing, and predictive workflows.
Ultra-Thin Bezels
Even slimmer edges with more display in nearly the same body dimensions.
Longer Battery Life
Battery life will supposedly last longer than the iPhone 16 Pro series thanks to the A19 Pro chip.
Greater Fortitude
Stronger frame and better glass technology for better scratch and drop protection.
Estimated Prices in Ireland
| iPhone 17 Pro (256 GB) | ~€975–€1,025 |
| iPhone 17 Pro Max (256 GB) | ~€1,160–€1,210 |
(Pricing may be influenced by tariffs and distributor prices.)
Availability in Ireland
The iPhone 17 Pro and Pro Max should be released early in September of 2025 with Irish availability shortly afterwards. fone4u.ie will stock the full range with expert advice and special promotions.
Final Thoughts
The iPhone 17 Pro and Pro Max represent Apple's largest leap in years—blending new design with new software and hardware advancements.
From three 48 MP cameras to AI-driven enhancements, this generation is built for creators, gamers, and those who demand the best.
Come with fone4u.ie for news, availability, and hands-on reporting when the iPhone 17 series officially lands in stores.
Fone 4 U Stores in Ireland
Customers can view and purchase the new iPhone 17 range at the following fone4u.ie stores:
| Stores | Action |
|---|---|
| Ballina, Co. Mayo | 📞 |
| Sligo, Co. Sligo | 📞 |
| Bray, Co. Wicklow | 📞 |
Tip: On mobile, tap Call to dial directly.
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